Adina Pitt is Vice President, Content Acquisitions and Co-productions for Cartoon Network and Boomerang. She is responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit the Cartoon Network and Boomerang brands for exposure across all platforms. She continues to oversee those programs once they have been acquired and positioned at each of the networks. Pitt also serves as a liaison with international Cartoon Network and Boomerang channels to coordinate global acquisition contracts, and she represents the U.S. networks at all major programming markets including MIPTV, MIPCOM, Kidscreen and NATPE.
Previously, Pitt was vice president of acquisitions for Nickelodeon and MTVN Kids and Family Group. In this position, she developed acquisition strategies that supported current and long-term programming plans for Nickelodeon, Nicktoons, Nick Jr, Nick at Nite, The N and Noggin. In addition to these duties, she oversaw channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, and competitive inventories, both domestically and globally. She previously worked in film programming acquisitions at HBO.
Born and raised in Puerto Rico, Pitt earned a Bachelor of Arts degree in elementary education from Brandeis University and a master’s degree in educational communication and technology from New York University. She currently serves on the international Kids Buying Advisory Board.
Cartoon Network is a division of WarnerMedia and the #1 global animated series network, offering the best in original content for kids and families with such hits as Ben 10, Craig of the Creek, Steven Universe, The Amazing World of Gumball, The Powerpuff Girls, and We Bare Bears. Seen in 192 countries, over 400 million homes and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its award-winning pro-social initiative, Stop Bullying: Speak Up is an acknowledged and often used resource for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Speaking on: Pitchfest 2
